Tuesday, May 8, 2007

Forget Eyeballs, it's all about Eardrums !!

When we talk about Mobile technologies, monetising data platforms and lowering the walled gardens, we all conveniently forget that killer application of Mobile Phone is "call". This thought is also supported by Steve Jobs in iPhone launch who arguably came up with coolest phone on the planet. I also heard it from Dr. Aditya Dev Sood of CKS consulting recently.

So what are the call based applications we can come up with for Indian market which is hugely multilingual, multicultural but ready to pay?
I think following should be some basic characteristics of such applications

1. It should be easy and intuitive to use.
2. Literacy should not be a barrier to entry.
3. It should be localised to the audiences tastes ,wishes and languages?

So I am more and more becoming of the opinion that, in Indian Mobile world, it is not about how many eyeballs you can attract, it is about how many eardrums are listening to what you have to say/ provide.
How you can achieve easy to use voice based applications which can network those for whom reading and writing is not at all convenient / desirable?
How can you bring Mobile 2.0 with innovative applications of Voice/ Call?

Now that's a thought which will keep me awake for a few nights !

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